The psychology behind spending big
The psychology behind spending big What drives people to spend thousands on products and experiences that could cost far less? Tiffanie Wen investigates. By Tiffanie Wen 9 October 2017 BBC Capital If you could afford it, would you ever splurge $10,000 on a pair of headphones? What about some other indulgence? Would you? Some of the most coveted sets, like Sennheiser's Orpheus or the Onkyo Diamond, can cost tens of thousands. But is the sound quality of a $10,000 pair of headphones really 10 times as good as the pair that costs $1,000? People not only rate the same wine more highly when they’re [...]
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